300ml / 10.1oz

Out of stock

What product it is

Bleached blonde or highlighted hair is high-maintenance and requires continual touch-ups.
To counteract unwanted warm tones, deeply pigmented violet enriched products are required in between colour services.

The Balmain Illuminating Shampoo Silver Pearl banishes brassiness and leaves the hair cleansed and hydrated.
The violet pigment enriched shampoo counteracts unwanted warm (yellow) tones.
The silver shampoo gently cleanses while providing optimal hydration to the hair.
Reduces appearance of discoloration and adds shine.

Especially developed for cool blonde or grey hair.
Infused with the signature blend of Argan Elixir and Silk Protein to repair the hair from within.

What it's good for


Illuminating cleansing shampoo for blonde and silver hair.
The pure violet pigments correct brassiness and yellow tones.
For shinier hair with a vibrant crystal grey color.

Perfect for bleached blonde, grey or hair with highlights
Corrects warm and brassy tones
Brightens the hair

How to use

Step 1

Apply to wet hair, massage softly and leave in for at least 3 minutes, rinse thoroughly.

Step 2

Repeat the treatment until the desired result is reached.
Due to the permanent brightening effect which can’t be washed out, excessive use is not recommended.
Do not use the hair lightener on skin or clothes.


Use The Illuminating Shampoo in combination with the Ash Toner to maintain the correct hair colour in between colour services